Monthly Archives: October 2008

Email Tip: When Composing An Email To Your List, Think Of One Person

By Chris | Published: October 31, 2008
Peo­ple who teach pub­lic speak­ing tell their stu­dents to pick out one per­son in the audi­ence and speak to them, to increase their focus and the per­sonal feel­ing of the message. Cold callers are coached to smile when mak­ing a call, because it makes a big dif­fer­ence how you feel when you are mak­ing the call, [...]
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The Perils of Low-Grade Marketing (Mark Joyner)

By Chris | Published: October 31, 2008
A com­pelling quote from the excel­lent mar­ket­ing book The Irre­sistible Offer, by Mark Joyner: Over time, mar­keters have dis­cov­ered that the eas­i­est way to sell some­thing is to appeal to our basest needs andto exploit the weak­nesses inher­ent in our psy­chol­ogy. For exam­ple, rather than walk our prospects through a log­i­calbuy­ing deci­sion and help them to [...]
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“The way is clear for any one who thinks first of service” (Henry Ford)

By Chris | Published: October 28, 2008
“Con­cretely, what I most real­ized about busi­ness in that year–and I have been learn­ing more each year with­out find­ing it nec­es­sary to change my first conclusions–is this:  (1) That finance is given a place ahead of work and there­fore tends to kill the work and destroy the fun­da­men­tal of service.  (2) That think­ing first of money instead [...]
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Twitter as a Useful Tool for Normal People

By Chris | Published: October 27, 2008
Some­how, the addi­tion of a cou­ple of very main­stream media sources of a Twit­ter feed (for a newbie’s descrip­tion of Twit­ter, read Newbie’s Guide to Twit­ter). For example: http://twitter.com/nprnews … has made me re-question whether I should re-consider its use. Yes: It has lots of applications. The rea­son I stopped using it, was because the inces­sant “instant mes­sage” [...]
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