Monthly Archives: November 2008

Selfless vs. Selfish Selling (Robert Middleton)

Self­ish Sell­ing includes these attrib­utes: The focus is pri­mar­ily on mak­ing the sale, not serv­ing the cus­tomer; the atti­tude is pri­mar­ily self-serving; the agenda is some level of decep­tion, and the per­spec­tive is that of “win-lose.” Self­less Sell­ing includes these attrib­utes: The focus is pri­mar­ily on serv­ing the cus­tomer; the atti­tude is one of gen­eros­ity; the [...]
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