Category Archives: Marketing

It’s Not the Technology — It’s YOU, WITH The Technology

By Chris | Published: July 28, 2009
From the Real Sim­ple Suc­cess newsletter. photo credit: daniel9d In this week’s issue: It’s the tech­nol­ogy plus YOU that makes the tech­nol­ogy magic. Don’t for­get this, if you want to the tech­nol­ogy to work for you. My father came home with his first per­sonal com­puter in 1983. Time had just named the per­sonal com­puter its “Man of the [...]
Also posted in Beginner, Inspiration, Newsletter, Social Media, Writing | Leave a comment

FaceBook Pages: What You Need to Know

By Chris | Published: June 26, 2009
This week: Face­Book pages I have been hav­ing a lot of luck lately with Face­Book pages, and have been cre­at­ing Face­Book pages for sev­eral dif­fer­ent clients. This is a good thing, because as Copy­Blog­ger pointed out recently (www.copyblogger.com/facebook-killing-seo/), Face­Book is really chang­ing the game. With report­edly up to 250 mil­lion peo­ple on the site now, you really have [...]
Also posted in Beginner, Newsletter, Web 2.0 | Leave a comment

Killing the Fear Troll (CopyBlogger)

By Chris | Published: June 8, 2009
photo credit: Wall Tea Sonia Simone has an excel­lent post on Copy­Blog­ger about all of the fear — other people’s — that we are com­ing up against, when we try to moti­vate them to use our prod­ucts or services. Harken­ing back to the days of sea mon­keys, when as kids, many of us were tit­il­lated by [...]
Also posted in Intermediate | Leave a comment

Ethical SEO Marketing

By Chris | Published: March 6, 2009
As I am get­ting more into this area of mar­ket­ing a site through “organic search,” or “SEO,” I began to start ques­tion­ing some of the prac­tices I started to do. Do I feel right doing things that go against the intent of the mak­ers of a sys­tem, just because I can, and I will get [...]
Also posted in Intermediate, SEO | Leave a comment

Selfless vs. Selfish Selling (Robert Middleton)

By Chris | Published: November 12, 2008
Self­ish Sell­ing includes these attrib­utes: The focus is pri­mar­ily on mak­ing the sale, not serv­ing the cus­tomer; the atti­tude is pri­mar­ily self-serving; the agenda is some level of decep­tion, and the per­spec­tive is that of “win-lose.” Self­less Sell­ing includes these attrib­utes: The focus is pri­mar­ily on serv­ing the cus­tomer; the atti­tude is one of gen­eros­ity; the [...]
Also posted in Inspiration | Leave a comment

Email Tip: When Composing An Email To Your List, Think Of One Person

By Chris | Published: October 31, 2008
Peo­ple who teach pub­lic speak­ing tell their stu­dents to pick out one per­son in the audi­ence and speak to them, to increase their focus and the per­sonal feel­ing of the message. Cold callers are coached to smile when mak­ing a call, because it makes a big dif­fer­ence how you feel when you are mak­ing the call, [...]
Also posted in Writing | Leave a comment

The Perils of Low-Grade Marketing (Mark Joyner)

By Chris | Published: October 31, 2008
A com­pelling quote from the excel­lent mar­ket­ing book The Irre­sistible Offer, by Mark Joyner: Over time, mar­keters have dis­cov­ered that the eas­i­est way to sell some­thing is to appeal to our basest needs andto exploit the weak­nesses inher­ent in our psy­chol­ogy. For exam­ple, rather than walk our prospects through a log­i­calbuy­ing deci­sion and help them to [...]
Posted in Marketing | Leave a comment