Killing the Fear Troll (CopyBlogger)

photo credit: Wall Tea

Sonia Simone has an excel­lent post on Copy­Blog­ger about all of the fear — other people’s — that we are com­ing up against, when we try to moti­vate them to use our prod­ucts or services.

Harken­ing back to the days of sea mon­keys, when as kids, many of us were tit­il­lated by the promise of own­ing a king­dom of minia­ture sea peo­ple, only to find out that sea mon­keys were just brine shrimp.

The betray­als went on from there. Simones point, is that when we are approach­ing some­one with an offer, we are going to come up against all of the built-up dis­ap­point­ment, resent­ment, and cyn­i­cism that has built up since we were kids.

The cir­cle of trust, for any­one, is pretty small. We need to build it up in as many ways as pos­si­ble, and keep earn­ing it.

Link: http://www.copyblogger.com/copy-conversion/