Scanning Psychology

I’m just going to men­tion that I added an Involver.com app to my Face­Book page, and some­thing caught my eye, and even scan­ning, this very sub­tle thing got me to like them more.

Screen cap:

gmail-welcome-to-involver-christopherburbridgegmailcom_1245876330909

Why? Well, I’m gonna say it’s some­thing about the infor­mal tone, of the “thank you”. For some rea­son, it felt real.

I’m not going to go into all the rea­sons this par­tic­u­lar thank you felt real, only to say that some­thing about it felt casual, con­fi­dent, and easy. Like the dif­fer­ence between walk­ing up to some­one with com­fort and con­fi­dence, and walk­ing up to her hop­ing to God they will accept you, I think.

The first one feel much bet­ter to the girl.

It’s sim­i­lar, isn’t it?

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