Selfless vs. Selfish Selling (Robert Middleton)

Self­ish Sell­ing includes these attrib­utes: The focus is pri­mar­ily on mak­ing the sale, not serv­ing the cus­tomer; the atti­tude is pri­mar­ily self-serving; the agenda is some level of decep­tion, and the per­spec­tive is that of “win-lose.”

Self­less Sell­ing includes these attrib­utes: The focus is pri­mar­ily on serv­ing the cus­tomer; the atti­tude is one of gen­eros­ity; the agenda is to edu­cate and inform, and the per­spec­tive is that of “win-win.”

Link: http://actionplan.blogs.com/weblog/2008/11/the-spirit-of-selfless-selling.html